Kith is a forward-thinking lifestyle brand and specialty retailer founded in New York City in 2011 by Ronnie Fieg. Blending streetwear energy with high-fabric design, Kith delivers seasonal collections for men, women, and kids — spanning apparel, footwear, and accessories.
I helped shape their brand narrative to spotlight their dedication to craftsmanship, storytelling, and nostalgia: every piece carries Fieg’s deeply personal lens, and the brand frequently collaborates with best-in-class partners to bring fresh but meaningful drops.
The end result is a refined, immersive brand identity — not just a store, but a lifestyle. From their minimalist apparel and limited-edition sneaker drops to their cult-favorite “Kith Treats” cereal & ice cream bars, they offer a holistic experience rooted in creativity, quality, and community.