Category:
Web Development | Shopify Development
Client:
Parachute
Parachute is a modern lifestyle brand born out of the belief that high-quality home essentials should feel like a hug — soft, simple, and intentionally designed. Founded in 2014 by Ariel Kaye, the company began with beautifully curated bedding and has since expanded into bath linens, robes, rugs, décor, and even furniture.
I helped shape their narrative to focus on thoughtful craftsmanship and comfort: every piece is designed in Los Angeles and made by skilled artisans — from Portuguese linen weavers to a fourth-generation American mattress maker. Their materials are premium — like European flax linen, long-staple Turkish cotton, and organic cotton — always chosen to feel luxurious yet grounded.
The result is a brand identity that radiates relaxed wellness — where sleep, rest, and self-care are elevated into daily rituals. Sustainability and responsibility are central to this vision: Parachute’s newer collections include GOTS-certified organic cotton, and they’re committed to evolving their supply chain in ways that care for both people and the planet
