Category:
Web Development | Shopify Development
Client:
Lulu and Georgia

How it Works

Lulu & Georgia is a Los Angeles–based lifestyle and home décor brand born from a rich family legacy in design. Founded by Sara Sugarman in 2012 (the brand name honors her grandfather Lou and her father George), the company is built on a deep-rooted passion for interiors.

I helped distill their story to emphasize their mission: to bring beauty to your home through careful curation, original designs, and thoughtful collaborations. Lulu & Georgia offers an evolving collection of furniture, lighting, rugs, wall décor, and one-of-a-kind vintage finds, often working with top designers like Sarah Sherman Samuel and Jake Arnold.

The result is a modern, design-forward brand identity that’s accessible yet elevated — combining heritage, quality, and inspiration to make everyday spaces feel extraordinary.