Ruh Al Ayana is a rising fragrance brand based in Pakistan, delivering high-quality, long-lasting perfumes and oud oils at accessible prices. Their mission is to make luxurious scents attainable, offering a wide selection of branded fragrances through a streamlined digital-only model.
I helped shape their brand narrative to highlight the value they bring — premium perfumery with genuine sophistication, but without exorbitant markup. Their collection spans men’s, women’s, and unisex lines, including refined oud oils, classic eaux de parfum, and signature blends like “9 PM,” “Junoon,” and “Qalb-e-Noor.”
The result is a polished, customer-first presentation that underscores their commitment to quality, transparency, and affordability: detailed scent descriptions, a 15-day easy return policy, and a 24/7 support system build trust, while free shipping over PKR 3,000 makes their premium offering even more accessible.