Category:
Web Development | Shopify Development
Client:
Beneath Your Mask
Beneath Your Mask is a clean-beauty brand founded on the principle of healing from the inside out. Using only the world’s most potent, wild-harvested botanicals, their handcrafted, non-toxic skincare and haircare products are formulated to nourish, restore, and rejuvenate — without compromising on purity or luxury.
I helped express their vision by centering on founder Dana Jackson’s deeply personal journey: after her battle with lupus, she launched this line to provide powerful, safe self-care that doesn’t trigger sensitivities.
The result is a refined, emotionally resonant brand story that feels both elegant and grounded — emphasizing the soothing, restorative qualities of their hero products like the Heal Whipped Skin Soufflé, Nourish Skin & Hair Serum, and Illuminate Face Mask.
